One says, "To make profits." Another says, "To create customers." The third says, "To fight world hunger." Analyze and discuss these mission statements.

In a series of interviews, you ask three recruiters to describe the bursting charges of their companies. whizz says, To cook up profits. Another says, To create guests. The third says, To entreat foundation hunger. Analyze and discuss what these mission statements tell you about for each one of the companies. Rewrite these mission statements (based on your reading of what a effectual mission statement should be composed of) but be sure that they reflect the same mission as the ones listed above.

Company 1- To make money

Like most companies, caller-out 1s primary objective is profit-driven. It may seem that its tactics and long-term strategies is the generation of wealth for its shareholders. The company may opt to maximize immediate goals of generating profits, foregoing customer fidelity.

Hence it may adopt an aggressive marketing approach to act upon potential customers by all means that they have the outdo product on the market. However we cannot discount those long-term objectives does not matter as long-term corporate vision may prove to be a better way to maximize profits.

A rewritten mission statement: Wealth creation for our shareholders

Company 2- To create customers

The recruiter allow be looking for team players who value customers. In fact this company is aiming to improve sales figures by creating a consider for a product.



Nowadays most commodities we find in a shopping mall are merely wants, not home necessities. The company is trying to market its product by act this wants into a needs for the customer.

Usually the products and services of such company will be user-friendly packed and presented, while the marketing must be carried out tact neary to create a need for the product.

A rewritten mission statement: We aim to enhance the quality of life of our customers

Company 3- To fight world hunger...

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